CEO · KEYNOTE SPEAKER · LEADERSHIP THINKER
Better technology is only part of the answer. I help leaders rethink how their organizations work—so people, teams and AI create value that matters.
Currently building Aidrian and leading DASA.
01 / A DIFFERENT STARTING POINT
Organizations have no shortage of initiatives, frameworks or new technology. Yet customers still wait, priorities compete and talented people spend too much time working around the system.
I’m interested in what sits beneath those symptoms. Where does value get stuck? Which decisions, dependencies or ways of working constrain performance? And what should we change next?
That is what rethink digital means to me: challenge the assumptions, look across the whole value stream, and build the leadership and organizational capabilities that make sustained improvement possible.
02 / WHAT I’M BUILDING
Two connected roles. One ambition: help digital organizations perform better and keep learning.
A Performance Intelligence & Execution Platform designed to help leaders identify constraints in digital value streams, focus action where it matters, and evaluate whether interventions improve outcomes.
Connect insight to action. Keep business value in view.
Explore AidrianDeveloping the capabilities, leadership and ways of working that high-performance digital organizations need. Bringing professionals and leaders together to learn from practice and improve how value is created.
Develop people. Strengthen teams. Rethink the system.
Explore DASA03 / ON STAGE & IN CONVERSATION
I speak with leadership audiences about the organizational choices behind digital performance. Grounded in research and leadership experience, my sessions connect a challenging idea with decisions people can use.
Moments from keynotes & workshops
Move beyond transformation programmes. Understand how leadership, ownership and end-to-end value streams shape performance.
Look beyond adoption and output. Rethink workflows and human accountability to turn AI ambition into meaningful outcomes.
Recognize constraints beyond team boundaries and create the conditions for focus, learning and sustained improvement.
04 / EXPERIENCE THAT SHAPES MY PERSPECTIVE
I’ve worked on digital performance from different sides of the table: as a senior consultant, CIO, transformation leader, researcher, entrepreneur and CEO.
As a senior consultant and leader of specialist boutique consulting firms, I’ve helped many organizations navigate digital transformation. That breadth of experience has shown me the recurring challenges of building high-performance organizations: making clear choices, developing capable people and changing how work flows across the business.
At Transavia, my CIO role brought technology and organizational transformation together. My experience also includes digital leadership at Ordina, research in software engineering, and developing leaders and professionals through DASA.
Today, I bring those perspectives to Aidrian and DASA. I care about ambitious organizations where people take ownership, leaders learn together, and improvement is visible in the value created—not just the work completed.
My full background on LinkedIn05 / IDEAS WORTH SHARING
A community starts with useful conversations. I share perspectives on leadership, transformation and flow—and learn from the leaders challenging these ideas in their own organizations.
Follow my current thinking on digital organizations, leadership and the work behind Aidrian.
Visit my profile ↗AIDRIAN GUIDE / JUNE 2026My perspective on whether a portfolio creates the conditions for focus, flow and measurable value.
Read the guide ↗06 / LET’S CONNECT
For speaking invitations, leadership conversations or exchanging ideas about digital performance, connect with me on LinkedIn.
Start a conversation